Brand Identity | Strategy A brand is not a logo – it is a culture that has an exclusive personality. Brands are powerful enough to build audiences and influence them to take action. A brand is the targeted emotion people get when they think of a company. This enables customers to assimilate within your brand’s culture. At SocialGoliaths, we help create emotion through design. Our approach to professional branding includes a distinctive logo, that is strategically crafted to be flexible with your brand as it grows.